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What Does a Game Designer Do?



Daniel Steamer
Photo by Cláudio Luiz Castro on Unsplash

Like most people, you probably like playing games. You’ve probably even had moments where you wish you could improve a game you were playing. Maybe you have an idea for an original one. Perhaps you thought you could be a game designer?

In my first post about the game industry, I discussed a bit of what it’s like to be a game developer in the industry today. Today I’m going to dig into the role of a designer a bit more.

When people ask me what I do as a game designer, my usual answer is something like, “I take the art that artists made and use the code that engineers made and put them together to make a game.”

It’s not the most detailed explination, but it’s enough for most people. The truth is, though, game designers do so much more than just put code and art together. In my career, I’ve built levels, scripted systems, and developed tools for other designers. A lot goes into making games fun.

While it’s hard to explain exactly what a designer does, especially since every project has it’s own it needs, there are a few things that are universal.

Lots of people like playing games. It’s a huge part of modern entertainment. But playing lots of games doesn’t make you a designer; Just like watching movies doesn’t make you a director or reading books doesn’t make you an author.

Playing games, to a game designer, is nothing but research. We play games; we see things that work and things that don’t work. We question why certain choices were made. And then we take the parts that work and incorporate them into our toolset.

Games are meant to be played by other people, and designers understand this. Every person is different, and what is fun for one person might not be fun for others. If you only build things that you enjoy, you risk closing your game off from being enjoyed by many other people.

Throughout the years, many designers have tried to classify different types of gamers. But what really matters, is being able to put yourself in other’s shoes and look at your designs from other views. How do people who care about competition look at your game? What about people who care about the story? Or achieving challenges? Or freedom of choice? And so on.

Lots of people have ideas about games, but having lots of ideas doesn’t make you a game designer. Ideas are quick and fleeting, and usually incomplete. Designs, on the other hand, are holistic solutions to problems.

Like an architect accounting for everything in a building, from structure to plumbing to electrical, designers consider the impact of every idea on the game. Every element in a game combines into the bigger picture. A good design is complete, removing any confusing or conflicting details.

Any design, no matter how good on paper, needs to be tested with players to be real. Putting your game int front of others and seeing how they play it can be humbling, but it’s the only way to make it great. It’s also the only way to grow as a designer.

The good news is, you don’t need to be a professional to test your designs out. It’s easier than ever to make games today. With toolsets like Unity and Unreal4, just about anyone with a computer can try making a game. If you think you have a great game idea, go make it.

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Gaming News

Black Shark Technologies Reveals New Brand Identity with New Corporate Slogan “Game is Real”




Black Shark, the cutting-edge gaming technology company, today announced the launch of its new brand identity, with redesigned visual identity and new corporate slogan “Game is Real”.

This press release features multimedia. View the full release here:

Black Shark’s new logo and corporate slogan “Game is Real”.

Black Shark aims to provide the unmatched and unique gaming experience by its hardware, software and services, and create the best gaming world with global gamers. The evolution of the brand identity will mark a starting point of the company for marching toward another significant milestone, expecting far-reaching effects on company development, product definition, brand recognition as well as the positive impact on the cooperative partnership in Black Shark’s gaming eco-system.

Brand Positioning Affirmed in Gaming Smartphone Market Segment

As the leader in the gaming smartphone industry, Black Shark has successfully broadened its footprint globally in only two years since its establishment. Thanks to its strong capability of technical innovation and profound understanding of the industry and users, Black Shark has attained more than 1 million global users, occupied the largest market share in the gaming smartphone market segment in China, in the meantime, earned unneglectable brand publicity all over the world. What lies behind the evolution of brand identity is Black Shark’s deep insight of the industry and clear strategy for future development.

Harrison Luo (Yuzhou Luo), the newly appointed CEO of Black Shark, said: “Through two years of exploration and growth in the industry, Black Shark highly affirm the gaming smartphone market segment is proven and well worth expectation. The more subdivided the market segment, the fiercer industrial competition existence, which exactly reflects the path we chose to take is the right way to breakthrough. Black Shark will never place our brand positioning in the traditional smartphone industry. Instead, we keen to embrace and understand our core users, we are willing to develop and evolve together with the gaming industry. For example, Black Shark has announced the new cooperation with Tencent Games last month. In the future, the two companies will join forces in gaming hardware and software development to jointly explore the bright future of gaming mobile industry. With the new brand identity announcement, Black Shark declares our goal is to provide the ultimate gaming experience by gaming devices and accessories, to build the comprehensive Black Shark gaming eco-system, and create the best gaming world with global gamers.”

Brand Personality Traits Related to Gaming Spirits

Gaming is in Black Shark’s genes. To obtain and tighten users’ resonation, there’s greater value for Black Shark to present its brand personality traits in this brand identity upgrade. To change the corporate slogan from “Born to Compete” to “Game is Real”, Black Shark gives the unique perspective with regard to the connection between the brand and game, reality and virtuality, also the youths and games, reflecting that Black Shark stands and shares the same sense of value with the gamers, such as keeping faith, seeking joy, believe in team spirit, be fond of cyberpunk, full of ardor and spiritually rebellious.

New Visual Identity System Inspired by Gaming Features

Along with this new brand identity introduction, Black Shark has renewed the whole brand visual identity system including logo, font and color tone, to enhance brand recognition. The redesigned logo keeps the basic structure of two swimming sharks with smoothly re-shaped enhancement, which remains highly recognized and familiar to the public as the symbol of the brand. The new series of font in flattening design style, significantly evoke a feeling of modern and fashion. To generate a greater scale of impact of the new brand identity, Black Shark has prepared a release of various derivative products featured in strong hard-core gaming style, as the carrier to deliver the new brand identity.

All for Better Gaming Experience and Creating the Best Gaming World with Global Gamers

“With the release of our new brand identity, Black Shark will keep providing the best hardware, software and services, to bring a more integrated gaming eco-system to global gamers. We hope our new brand identity will win recognition from more gamers, bring them closer to us and build a fantastic 5G gaming world together with us,” said David Li (Fan Li), Vice President of Black Shark Global in charge of overseas business.

Black Shark has earned lots of achievements since launched in overseas markets, such as the first Chinese brand to partner with the top two operators in South Korean; proudly ranks the first in the gaming smartphone market segment in Japan and Southeast Asia; successfully enters the powerful sales channels such as Fnac-Darty and Boulanger in Europe. Black Shark interacts with global gamers in daily communication, striving to better understand gamers’ needs and respond the market with better-designed products.

About Black Shark

Cutting-edge gaming technology company, Black Shark, creates gaming eco-system based on hardware, software and services, now mainly carried by smartphones. Black Shark aims to provide the unmatched and unique gaming experience and builds the best gaming world with global gamers. Black Shark is located in Beijing, Shanghai, Shenzhen and Hong Kong. For more information, please visit the company’s global website:

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Liya Huang

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