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The 5 Common SEO Mistakes You Should Ignore!

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The 5 Common SEO Mistakes You Should Ignore!

If you have experience in working with SEO, you probably recognize some common SEO mistakes. We see many different SEO mistakes in our everyday lives and the mistakes listed below are some of the most common and also have the biggest impact on results.

1 – Measurable goals are missing
The first mistake is about not setting measurable goals. This is important no matter what type of marketing you work with, but it is extra important when it comes to digital marketing such as SEO. The reason for this is that it is possible to evaluate and thus optimize. The prerequisite for being able to evaluate and optimize is that you have something measurable that you can evaluate against. So the goal is hugely important.

For me personally, it is obvious that you should have a goal, but unfortunately it is often the case that there is no measurable goal with an SEO initiative. One reason for this is possibly that it has become so obvious today that one should invest in SEO that the goal is forgotten. I love working with SEO, but not so much that I want to do it when it doesn’t work. Everything should be about results.

2 – Miss the search behavior

amazon web services
It is common to start from the inside-out perspective. We feel that companies like to start from their own conceptual world – rather than based on how their potential customers name things. Just finding keywords and doing a keyword analysis are among the hardest things in SEO.

There are many different examples where companies internally designate a product or service in a certain way, because they do not consider that what the customers are actually looking for fits. The problem is that search volume often differs greatly between different terms – it can often be up to 100 times more searches on one keyword compared to another.

3 – Not to be clear
Google is like a three year old boy. In other words, you have to be extremely clear to the search engine what each page is about. Every single web page (URL) should be optimized for one keyword, and in some cases two keywords. An example is the keywords “brokers” and “real estate agents”, which are two synonyms that can be used on one page together. It is very important that you are clear to Google, and so every single page on your site holds within a clear topic.

4 – Forget about prioritizing
A common mistake on many websites from an SEO perspective is that one does not choose to prioritize what content is important. The prioritization is done using the navigation and internal structure of the website. Many people choose to prioritize all pages evenly, or hide important pages from an SEO perspective far down in the structure. A simplified way of explaining this is that the more clicks it takes to the important page, the fewer “points” it gets from a Google perspective.

5 – Don’t Duplicate You
Especially e-retailers, but also others, have encountered the problem of Google downgrading a page due to duplicate content. Duplicate content means that, for example, the same body text can be viewed on several pages (url) on the web. You must ensure that all content that is published is only on one page and is completely unique. Another problem for e-retailers is that duplication is created by sorting or filtering. To locate this, you should review if new URLs are created each time you do a sorting or filtering on your site. The simplest solution is to ensure that no sorting or filtering means that the url changes.

In the end, I also hope that you have been able to bring something personal with you, which you can bring into your organization to prevent mistakes or to solve an existing problem.

 

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Bernie Sanders wants to ban police use of facial recognition

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Bernie Sanders has called for a complete ban on the police use of facial recognition.

The Vermont senator’s proposal to “ban the use of facial recognition software for policing” is part of his broader criminal justice reform agenda.

Facial recognition technology has drawn the ire of lawmakers on both sides of the aisle, some of whom have called for a “time out” on its development. However, that seems unlikely, since the technology is already being used in some form or another in dozens of U.S. cities — as this interactive map details.

HATE SPEECH ALGORITHMS BIASED AGAINST BLACK PEOPLE, RESEARCHERS FIND

Democratic presidential candidate Sen. Bernie Sanders, I-Vt., pauses while speaking during a forum on June 21, 2019, in Miami. (AP Photo/Brynn Anderson)

Democratic presidential candidate Sen. Bernie Sanders, I-Vt., pauses while speaking during a forum on June 21, 2019, in Miami. (AP Photo/Brynn Anderson)

The activist group responsible for the map, Fight for the Future, is calling for a total federal ban on the technology. Sanders is the first 2020 presidential candidate to do so.

“The rapid spread of facial recognition surveillance is one of the most urgent threats to our basic freedom and human rights today. Every single 2020 candidate should be calling for a ban on this invasive, biased and dangerous technology,” said Evan Greer, deputy director of Fight for the Future, in a statement shared with Fox News.

Several American cities, including Oakland and San Francisco in California, along with Somverville, Mass., have voted to ban the municipal use of facial recognition technology. Berkeley, Calif. and Cambridge, Mass. are also considering bans on the controversial technology.

Sens. Kamala Harris and Cory Booker expressed strong reservations about the technology’s potential ability to fuel racial bias in a letter to the Federal Trade Commission last September.

WARREN WON’T SUPPORT SANDERS WASHINGTON POST-BIAS CLAIMS

“Banning facial recognition is not a radical idea. It’s common sense. Allowing government agencies to build a face-scanning panopticon with no oversight or accountability is reckless and puts people in danger,” Greer said.

Fight for the Future opposes any attempts by Big Tech to get Congress to pass a “regulatory framework” for facial recognition because the nonprofit believes that would only bolster the technology’s spread in the U.S.

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