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Southwest Airlines Partners With Nintendo For Summer Of Surprises With Nintendo Switch System And Super Mario Maker 2

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Airline hosts gaming-themed flight with Super Mario Maker 2 challenge; Customers onboard surprised with Nintendo Switch systems; Southwest launches 30 days of giveaways.

DALLAS, July 17, 2019 /PRNewswire/ — Southwest Airlines Co. (LUV) is celebrating a summer of surprises with the ultimate travel companion: Nintendo Switch. The partnership will come to life for Southwest Customers and Nintendo fans through a variety of ways, including the Let’s Play Getaway 30 days of giveaways sweepstakes* for a chance for one lucky winner to win a Nintendo Switch system and a download code for the digital version of the Super Mario Maker 2 game each day between July 15 and August 13. The sweepstakes will culminate with one grand prize of roundtrip air travel for a winner and three guests, in addition to four Nintendo Switch systems and download codes for the digital version of the Super Mario Maker 2 game.

The partnership kicked off today for Customers on Southwest Flight 2246 from Dallas to San Diego, a city that is hosting one of the biggest comic convention weekends. Customers were surprised with a Nintendo-themed gaming flight as Southwest and Nintendo representatives onboard provided them with the opportunity to play a custom air travel-themed Super Mario Maker 2 course, called the Southwest Super Sky Challenge. Everyone onboard who played the game was entered for a chance to win a $500 Southwest® gift card and a Nintendo Switch prize pack containing a Nintendo Switch system and a download code for a digital version of the Super Mario Maker 2 game, with one lucky winner being selected prior to the flight landing.

Each of the Customers onboard the 737-700 aircraft was then awarded a Nintendo Switch system and a download code for the digital version of the Super Mario Maker 2 game to enjoy during their travels and on future flights. Upon arrival to San Diego, Mario himself greeted the flight and took photos with Customers in the gate area. To see photos and a video from the surprise event, visit SWAMedia.com.

“Together, Southwest and Nintendo continue to elevate the ways in which we connect to our Customers’ passions, bringing families together over shared memories that will last,” said Brandy King, Director of Communication & Outreach who oversees the airline’s Brand Partnerships and Entertainment Public Relations initiatives. “We’re excited to celebrate this summer by introducing our Customers to a great travel companion sure to keep them entertained, while on a flight, on the road, or at home: Nintendo Switch.”

“With the help of Southwest, we brought smiles to an entire plane full of people,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “We hope that spirit of fun lasts for a long time, as now everyone on the flight has a Nintendo Switch system and Super Mario Maker 2 to play at home or on their future travels.”

Fans attending the big convention in San Diego July 18-21 can stop by the Nintendo Gaming Lounge at the San Diego Marriott Marquis & Marina at 333 W. Harbor Drive, directly adjacent to the San Diego Convention Center. There they can play the Southwest Super Sky Challenge Super Mario Maker 2 course and be entered into a sweepstakes** for a chance to win a $500 Southwest gift card,  a Nintendo Switch system,  and a digital version of Super Mario Maker 2 game. Fans who already own a Nintendo Switch system and the Super Mario Maker 2 game can play a custom air travel-inspired course especially designed for Southwest by using the Course ID 39C-LQR-WLF in the Course World mode***.

Known for its ability to play fun games at home and one the go, the Nintendo Switch system allows consumers to customize their gaming experiences and find their way to play. The system has a large library of critically acclaimed games, with more on the way for 2019 and beyond.

Let’s Play Getaway Terms and Conditions:
Now through 11:59 p.m. Eastern Daylight Time on August 13, 2019, eligible residents of the United States and the District of Columbia (excluding Alaska) who visit Southwest.com/Nintendo may enter for a chance to win a Nintendo Switch prize pack and one grand prize including roundtrip air travel for a winner and three guests, plus four Nintendo Switch devices and download codes for the digital version of the Super Mario Maker 2 game. To enter the sweepstakes and view official rules, visit Southwest.com/Nintendo.

*NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  OPEN TO LEGAL RESIDENTS OF THE 50 U.S. AND D.C. (EXCLUDING ALASKA) 19 YEARS OR OLDER.  VOID IN ALASKA AND WHERE PROHIBITED. Sweepstakes ends 8/13/19 at 11:59 p.m. ET. Approximate retail value of all prizes: $13,839.32.  For Official Rules, prize description and odds disclosure, visit http://Southwest.com/Nintendo.  By entering, information collected will be used in accordance with Sponsor’s Privacy Policy at https://www.southwest.com/privacy. Sponsor: Southwest Airlines Co., 2702 Love Field Dr. Dallas, TX 75235. Nintendo is not a sponsor, co-sponsor or administrator of this Sweepstakes.

**NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the U.S. and D.C. (excluding Alaska), ages 13+. Sweepstakes begins 10:00am PT on 7/20/19 and ends at 7:00pm PT on 7/20/19. To enter, attend the Nintendo Gaming Lounge event at the San Diego Marriott Marquis & Marina hotel, play the Southwest Super Sky Challenge Super Mario Maker 2 course, and complete and submit an entry form.  One (1) winner will receive one (1) Nintendo Switch system (ARV $299.99), one (1) download code for the digital version of the Super Mario Maker 2 game (ARV $59.99), and one (1) Southwest gift card (ARV $500.00). Total ARV of all prizes: $859.98. Odds of winning depend on number of eligible entries. Details and restrictions apply. For Official Rules, visit https://events.nintendo.com/rules/sdcc2019-rules.pdf Sponsor: Nintendo of America Inc., 4600 150th Ave NE, Redmond, WA 98052.  Southwest Airlines Co. is not a sponsor, co-sponsor or administrator of this Sweepstakes.

*** Nintendo Switch Online membership (sold separately) and Nintendo Account required for online play. Not available in all countries. Internet access required for online features. Terms apply. https://nintendo.com/switch-online.

ABOUT SOUTHWEST AIRLINES CO.
In its 49th year of service, Dallas-based Southwest Airlines Co. (LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 59,000 Employees to a Customer base topping 130 million passengers annually. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. In peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 101 destinations in the United States and 10 additional countries.

Southwest coined Transfarency® to describe its purposed philosophy of treating Customers honestly and fairly, and low fares actually staying low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some carriers offer free checked bags on select routes or in qualified circumstances), and there are no change fees, though fare differences might apply.

Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. Learn more about how the carrier gives back to communities across the world by visiting Southwest.com/citizenship.  

Book Southwest Airlines’ low fares online at Southwest Airlines or by phone at 800-I-FLY-SWA.

About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

 

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Online brain games can extend in-game ‘cognitive youth’ into old age, study says

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Online brain games can extend in-game 'cognitive youth' into old age, UCI-led study says
“The brain is not a muscle, but like our bodies, if we work out and train it, we can improve our mental performance,” says the study’s lead author, Mark Steyvers, a UCI professor of cognitive sciences. Credit: Steve Zylius, UCI

A University of California, Irvine-led study has found that online brain game exercises can enable people in their 70s and even 80s to multitask cognitively as well as individuals 50 years their junior. This is an increasingly valuable skill, given today’s daily information onslaught, which can divide attention and be particularly taxing for older adults.

“The brain is not a muscle, but like our bodies, if we work out and train it, we can improve our mental performance,” said lead author Mark Steyvers, a UCI professor of cognitive sciences. “We discovered that people in the upper age ranges who completed specific training tasks were able to beef up their brain’s ability to switch between tasks in the game at a level similar to untrained 20- and 30-year-olds.”

The findings, published in Proceedings of the National Academy of Sciences, underscore the cognitive cost of multitasking, which dilutes function by splitting focus, as well as the ways in which people across the lifespan can overcome the brain drain brought on by both the increasingly cluttered multimedia environment and the natural aging process.

For the study, Steyvers and his colleagues partnered with Lumosity, an online platform that offers a variety of daily brain training games. They focused on data from “Ebb and Flow”—a task-switching game that challenges the brain’s ability to shift between cognitive processes interpreting shapes and movement. Of the millions of people who played the game between 2012 and 2017, researchers randomly sampled the performance of about 1,000 users within two categories: those who ranged in age from 21 to 80 and had completed fewer than 60 training sessions; and adults 71 to 80 who had logged at least 1,000 sessions.

They found that the majority of older and highly practiced players were able to match or exceed the performance of younger users who had not played very much. Any lead seniors had, though, significantly declined after the 21- to 30-year-olds had completed more than 10 practice sessions.

“Medical advances and improved lifestyles are allowing us to live longer,” Steyvers said. “It’s important to factor brain health into that equation. We show that with consistent upkeep, cognitive youth can be retained well into our golden years.”


New app tests how mood affects cognitive performance


More information:
Mark Steyvers el al., “A large-scale analysis of task switching practice effects across the lifespan,” PNAS (2019). www.pnas.org/cgi/doi/10.1073/pnas.1906788116

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University of California, Irvine

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Online brain games can extend in-game ‘cognitive youth’ into old age, study says (2019, August 19)
retrieved 20 August 2019
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