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GTA Online player numbers are bigger than ever thanks to casino update



GTA Online – bigger than ever

The chances of Grand Theft Auto VI being announced anytime soon have just taken another drop and it’s all because GTA V is still too popular.

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Six years after its initial release and GTA V is still rarely out of the top 10 but that only hints at the ongoing level of its success, as the most lucrative part of the game is GTA Online.

Thanks to a renewed marketing campaign, and the fact that the casino’s existence has been teased for years, the recent update has seen GTA Online become more popular than ever.

According to The Hollywood Reporter, the casino update led to the biggest single day and week in player numbers since the game first went online in 2013.

Rockstar hasn’t revealed what those numbers are though, and the only official figures anyone has to go off is that the parent game has now sold over 110 million copies and that back in 2014 there were 33 million active players on GTA Online.

That second figure is likely to be much higher now, while GTA V itself is the highest grossing media product of all-time. That means that while titles like Minecraft have sold more copies GTA V has made more money than any game, movie, or music album in history – at around $6 billion.

More: Gaming

The casino update itself is free though, as are all expansions for GTA Online, and it’s microtransactions used for additional clothes and vehicles where Rockstar make their money.

That includes microtransactions to buy gambling chips at the casino, something which has been heavily criticised as it means GTA Online allows you to gamble with real money, even if it doesn’t pay out real cash.

That’s obviously not put off many people but the update’s success also makes it extremely unlikely that Rockstar would announce GTA VI any time soon, lest they kill their cash cow.

What is likely though is the annoucement of a version of GTA V for PlayStation 5, Project Scarlett, and Stadia, as Rockstar will be keen to ensure the game doesn’t lose any players as they move onto next generation formats.

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Neustar Strengthens Its Leadership with New Hires




Kim joins Neustar from IRI Worldwide, a global provider of enterprise market solutions for the consumer product goods, retail, and healthcare industries.

Sterling, VA: Neustar®, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, today announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit.


Welcome to the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool of new and old vendors.


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Gary Savoy, VP of Business Development, Marketing Solutions

Savoy will evaluate emerging technology and trends, develop growth strategies, identify key partnerships and alliances, and evaluate and assemble a portfolio of technologies and services to create future product and solution offerings. He will report to Neustar Marketing Solutions Senior Vice President and General Manager Michael Schoen.

“Gary has an exceptional ability to identify, evaluate, and assemble technology, trends, strategy and relationships in order to capitalize on key differentiators with customers and emerging growth opportunities,” said Schoen. “He is an expert in TV, digital, and channel technologies. Generating more value and return on investment for our customers by leveraging emerging capabilities is a key component of our strategic priorities.”

Savoy has more than two decades of product, strategy, and business development experience, with significant expertise in customer identity. He joins Neustar from Dataxu where he was Vice President of Media. There he led the launch of OneView, the company’s ID management solution for audience-based targeting and unifying disparate distribution channels and consumer devices. He was responsible for managing strategy, sales, business development, application engineering, and operations. Prior to Dataxu, he worked for Comcast as Vice President of Data Platforms where he pioneered the first set-top-box viewing data platform used by advertisers to create TV data media plans based on viewer data and measure post campaign performance. Savoy has also held leadership positions including Vice President for Strategy and Development with AT&T Advanced Advertising Solutions and Head of the Consumer Package Goods (CPG) Vertical Team of Google, Inc.

”Neustar has an outstanding customer base and is a recognized leader in customer identity, marketing intelligence, and unified measurement capabilities,” said Savoy. “I look forward to capitalizing on those assets to unlock growth, capabilities, and customer value.”

Steven Kim, VP of Data and Analytic Operations, Marketing Solutions Services

Kim will lead the solution architecture, analytics modeling, and data management teams. This includes accelerating operational excellence and innovation and driving automation, quality and speed of deployment.  Kim will report to Neustar Vice President of Marketing Solutions Services Mike Finnerty.

“Steve is an industry veteran in the marketing analytics space who brings an extraordinary combination of experience creating high performing teams that span across technical problem solving and driving business value for clients as well as playing a key role interfacing with product and engineering to drive value-added products and business services,” said Finnerty.

Kim joins Neustar from IRI Worldwide, a global provider of enterprise market solutions for the consumer product goods, retail, and healthcare industries, where he served as an executive leading the Strategic Analytics practice having managed the commercial team and most recently the analytic operations team responsible for modeling, insights, data management, solution technology, and innovation. Prior to IRI, Kim was Retail and CPG vertical Vice President of Analytics for Merkle, the largest privately-held customer relationship marketing agency in the U.S. He led analytics, strategy and customer relationship marketing engagements with some of the largest CPG clients in the U.S. Before that Kim held leadership positions at Accenture as North American Lead of Marketing Analytics and Customer Insights, and Capital One as Senior Business Manager of Marketing and Analysis. Earlier in his career he worked for Ukrop’s Super Markets, Inc. and PepsiCo. Kim completed a PhD (ABD) in Research Methods/Organizational Behavior from Virginia Commonwealth University and received a Master of Business Administration with a concentration in Finance from the University of Richmond and a Bachelor of Arts in Business Administration, Marketing, from the College of William and Mary.

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“Neustar is an industry leader in Unified Measurement integrating multi-touch attribution (MTA) and marketing mix modeling”, said Kim. “They have played a key role in shifting their client base from outbound to intention marketing. I am impressed by the incredible talent of the Marketing Solutions team and their relentless focus on driving client value. I am excited to join and do my part in accelerating that value equation.”

Neustar Marketing Solutions help brands accurately identify their customers and prospects, create spectacular customer experiences, and measure the impact of their marketing across all channels.

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