Natalia “Alinity” Mogollon’s treatment of her pets is under the spotlight — as is the treatment of women gamers.
Natalia “Alinity” Mogollon is a popular gamer with more than 892,000 followers on Twitch. She also repurposes clips of some of her greatest hits to more than 142,000 followers on YouTube, but she’s mostly known as a professional livestreamer — and, apparently, a controversial one.
Last year, PewDiePie, the Swedish YouTuber with a history of anti-Semitic statements who has been embraced as a meme by the far right, called her and other women of their shared community “stupid Twitch thots.” He even went as far as blaming her for the harassment she received based on how she dressed.
But Mogollon has angered other gamers in the past through her own words and actions. In 2018, the Colombian-born gamer received criticism after flippantly saying she married a Canadian man to move to Canada, only to then divorce him. Her response to PewDiePie’s remarks was also controversial because she proposed issuing a “copy strike” against his channel.
Now, over the past few weeks, Mogollon has been the subject of accusations that she mistreats her pets after she was filmed throwing her cat over her shoulders while gaming live on Twitch last week. Others have since uncovered an old clip where she softly kicked her dog as it chased her cat, and other incident in which she kissed her cat while her mouth was full of vodka — an incident that even caught the eye of comedian Ricky Gervais.
When contacted for comment about the incidents with her animals, Mogollon pointed BuzzFeed News to tweets she wrote last week in which she apologized for her “lapses of judgment.”
It’s important to note that some of the concern about Mogollon’s animals appears to be genuine. The vodka incident, in particular, has disturbed many people.
But the controversy and outrage is also being amplified by anti-women gamers and is evocative of the vitriolic sexist abuse that many women on the platforms are subjected to. It’s also shone a light on the messy gender politics in these spaces.
While some popular women users on Twitch have spoken out against Alinity, much of the effort was first led by male gamers who believe that she’s being granted special favors because of her sex.
Since the uproar began, she’s also been subjected to an avalanche of sexist criticism and has said she’s even been doxed. People have also called Canadian animal welfare officials to investigate Mogollon, while numerous campaigns are being waged to get her permanently banned from Twitch.
The result has been all-out social media dystopian warfare, not unlike Apex Legends, the game Mogollon was playing when she was filmed tossing her cat.
Last week, the cat-throwing moment was caught, recorded, clipped, and shared across Twitch and then on Twitter, where it went massively viral.
It was then picked up by gamer blogs, and the actions depicted in the six-second clip were labeled “abuse.”
Big gaming personalities like Keemstar, a huge and controversial YouTuber who closely covers gaming drama, picked it up and began waging a personal effort to have her banned from Twitch. “And now she threw a cat over her head! If a man did this perma ban!” he first wrote, later tweeting, “WHY DOES TWITCH ONLY BAN MEN????”
Ian Miles Cheong — a gaming writer, Twitter personality, and contributor to the right-wing website Daily Caller, and an editor at the ultraconservative news site Human Events — was one of the first to amplify the narrative that “Alinity is an animal abuser.”
The Saskatoon Society for the Prevention of Cruelty to Animals then announced that “a formal cruelty complaint regarding this matter has been filed” and that it is investigating the matter. (BuzzFeed News has reached out to Saskatoon SPCA to learn more.)
After the recent clip of her throwing her cat successfully became viral, other gamers began sharing the older clips of Mogollon’s treatment of her other pets. The clips have sparked a debate about whether her actions endangered her animals. Some are adamant that tossing a cat in the manner she did is perfectly fine, while others believe it’s not OK. Most, however, agree that giving vodka to her cat is dangerous behavior.
Mogollon has insisted her animals are “well loved” and that she would cooperate with any animal welfare investigation. She also claimed she has called the SPCA to conduct a wellness check on her pets to prove that they’re not being abused. (She declined to comment any further on the matter to BuzzFeed News.)
But the entire messy affair is now being held up by male gamers as evidence that they are being unfairly treated by gaming regulators compared to women. A massive Change.org petition was created to call attention to the supposed double standard from Twitch. It’s been signed by more than 25,000 people. Keemstar has also claimed to his 2 million Twitter followers that Mogollon receives “special favoritism” because of her gender. (Twitch has not yet responded to numerous requests for comment from BuzzFeed News.)
All this has also sparked its own rash of sexist abuse against Mogollon.
“I’m wondering how many bj’s this cost,” a user tweeted at her; “Alinity be sucking some mad D at the HQ ?” someone else quipped. A popular member of FaZe Clan, an online e-gamer society, called her a “stupid bitch,” and numerous NSFW memes have been created about why she’s not yet banned.
On Reddit, Mogollon has once again been dubbed a “stupid Twitch thot” — the same slur PewDiePie used last year.
Mogollon claims that the online abuse has even spilled over into the real world. “Please stop coming to my house and asking my neighbours where I am,” she wrote Sunday. “Its [sic] actually really scary.”
Amid the trolling replies telling her the people coming to her house were deportation officials or animal welfare officers, it appeared at least a few users seemed to think the whole drama had gone too far.
Black Shark Technologies Reveals New Brand Identity with New Corporate Slogan “Game is Real”
Black Shark, the cutting-edge gaming technology company, today announced the launch of its new brand identity, with redesigned visual identity and new corporate slogan “Game is Real”.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200223005033/en/
Black Shark’s new logo and corporate slogan “Game is Real”.
Black Shark aims to provide the unmatched and unique gaming experience by its hardware, software and services, and create the best gaming world with global gamers. The evolution of the brand identity will mark a starting point of the company for marching toward another significant milestone, expecting far-reaching effects on company development, product definition, brand recognition as well as the positive impact on the cooperative partnership in Black Shark’s gaming eco-system.
Brand Positioning Affirmed in Gaming Smartphone Market Segment
As the leader in the gaming smartphone industry, Black Shark has successfully broadened its footprint globally in only two years since its establishment. Thanks to its strong capability of technical innovation and profound understanding of the industry and users, Black Shark has attained more than 1 million global users, occupied the largest market share in the gaming smartphone market segment in China, in the meantime, earned unneglectable brand publicity all over the world. What lies behind the evolution of brand identity is Black Shark’s deep insight of the industry and clear strategy for future development.
Harrison Luo (Yuzhou Luo), the newly appointed CEO of Black Shark, said: “Through two years of exploration and growth in the industry, Black Shark highly affirm the gaming smartphone market segment is proven and well worth expectation. The more subdivided the market segment, the fiercer industrial competition existence, which exactly reflects the path we chose to take is the right way to breakthrough. Black Shark will never place our brand positioning in the traditional smartphone industry. Instead, we keen to embrace and understand our core users, we are willing to develop and evolve together with the gaming industry. For example, Black Shark has announced the new cooperation with Tencent Games last month. In the future, the two companies will join forces in gaming hardware and software development to jointly explore the bright future of gaming mobile industry. With the new brand identity announcement, Black Shark declares our goal is to provide the ultimate gaming experience by gaming devices and accessories, to build the comprehensive Black Shark gaming eco-system, and create the best gaming world with global gamers.”
Brand Personality Traits Related to Gaming Spirits
Gaming is in Black Shark’s genes. To obtain and tighten users’ resonation, there’s greater value for Black Shark to present its brand personality traits in this brand identity upgrade. To change the corporate slogan from “Born to Compete” to “Game is Real”, Black Shark gives the unique perspective with regard to the connection between the brand and game, reality and virtuality, also the youths and games, reflecting that Black Shark stands and shares the same sense of value with the gamers, such as keeping faith, seeking joy, believe in team spirit, be fond of cyberpunk, full of ardor and spiritually rebellious.
New Visual Identity System Inspired by Gaming Features
Along with this new brand identity introduction, Black Shark has renewed the whole brand visual identity system including logo, font and color tone, to enhance brand recognition. The redesigned logo keeps the basic structure of two swimming sharks with smoothly re-shaped enhancement, which remains highly recognized and familiar to the public as the symbol of the brand. The new series of font in flattening design style, significantly evoke a feeling of modern and fashion. To generate a greater scale of impact of the new brand identity, Black Shark has prepared a release of various derivative products featured in strong hard-core gaming style, as the carrier to deliver the new brand identity.
All for Better Gaming Experience and Creating the Best Gaming World with Global Gamers
“With the release of our new brand identity, Black Shark will keep providing the best hardware, software and services, to bring a more integrated gaming eco-system to global gamers. We hope our new brand identity will win recognition from more gamers, bring them closer to us and build a fantastic 5G gaming world together with us,” said David Li (Fan Li), Vice President of Black Shark Global in charge of overseas business.
Black Shark has earned lots of achievements since launched in overseas markets, such as the first Chinese brand to partner with the top two operators in South Korean; proudly ranks the first in the gaming smartphone market segment in Japan and Southeast Asia; successfully enters the powerful sales channels such as Fnac-Darty and Boulanger in Europe. Black Shark interacts with global gamers in daily communication, striving to better understand gamers’ needs and respond the market with better-designed products.
About Black Shark
Cutting-edge gaming technology company, Black Shark, creates gaming eco-system based on hardware, software and services, now mainly carried by smartphones. Black Shark aims to provide the unmatched and unique gaming experience and builds the best gaming world with global gamers. Black Shark is located in Beijing, Shanghai, Shenzhen and Hong Kong. For more information, please visit the company’s global website: http://global.blackshark.com/